SEO & Web
GreenCall HRMS SEO & Web
Full technical SEO audit, metadata overhaul, and B2B SaaS informational content pillars for enterprise HRMS product.
GreenCall
2024
Business Context & Challenge
Enterprise HRMS and payroll software competing against established SaaS market players.
Primary Objective
Establish organic search authority for high-intent B2B keywords and drive inbound product demo requests.
My Direct Role
Technical SEO & Inbound Marketing Strategist.
Strategic Approach
- Semantic topic clustering around HR automation, payroll compliance, and attendance tracking.
- Full Core Web Vitals audit and on-page schema optimization.
Tactical Execution
- 1Authored in-depth comparison guides and buyer checklists for HR decision makers.
- 2Optimized landing page conversion paths with interactive demo booking.
Key Results Delivered
- •First-page Google rankings achieved for key regional HRMS queries.
- •Steady month-on-month growth in qualified demo bookings.
Strategic Takeaways
- •B2B SaaS buyers require deep compliance and feature comparison information before booking demos.
Project Meta
CategorySEO & Web
OrganizationGreenCall
Timeline2024
Leadership RoleDigital Marketing Manager