Social Media
Just Job Recruitment Marketing
Data-driven social media growth and candidate acquisition campaign for a high-volume entry-level job portal.
Just Job
2023 – 2024
Business Context & Challenge
Rapid candidate onboarding needed for high-velocity entry-level corporate staffing.
Primary Objective
Drive cost-effective candidate app installs and job applications via organic and paid social acquisition.
My Direct Role
Social Media & Acquisition Strategy Lead.
Strategic Approach
- Micro-targeted campaigns on LinkedIn and Meta for tier-2/3 job applicants.
- Clear, transparent salary brackets and role expectations in all creatives.
Tactical Execution
- 1Automated conversational WhatsApp funnels to streamline applicant flow.
- 2Daily video snippets highlighting active walk-in drives across major industrial hubs.
Key Results Delivered
- •Lowered cost-per-application by 35% compared to agency benchmarks.
- •Generated consistent monthly applicant flow for high-volume staffing mandates.
Strategic Takeaways
- •Speed of response on social inquiries directly correlates with applicant show-up rates.
Project Meta
CategorySocial Media
OrganizationJust Job
Timeline2023 – 2024
Leadership RoleDigital Marketing Manager