Content Strategy
LiveSkills E-Skilling Content
Curriculum narrative, explainer modules, and digital skill certification campaigns targeting students and upskillers.
LiveSkills
2023 – 2024
Business Context & Challenge
Bridging the employability gap through structured online vocational skill certification courses.
Primary Objective
Design and position modular course narratives that drive course enrollments and completions.
My Direct Role
Content Strategist and Digital Production Lead.
Strategic Approach
- Chunked bite-sized learning modules with industry mentor validations.
- Outcome-oriented campaign copy focusing on career placement benefits.
Tactical Execution
- 1Developed multi-channel teaser modules and certification walkthroughs.
- 2Published graduate success stories across YouTube and LinkedIn.
Key Results Delivered
- •High student course completion rate and positive learner satisfaction scores.
- •Established steady organic discovery for digital certificate offerings.
Strategic Takeaways
- •Prospective students prioritize practical career outcomes over theoretical syllabus length.
Project Meta
CategoryContent Strategy
OrganizationLiveSkills
Timeline2023 – 2024
Leadership RoleDigital Marketing Manager